advertisement
23 August 2024
Arizona Office of Tourism has introduced a brand-new logo and identity today, reflecting the state’s rich heritage and dynamic spirit in an optimistic leap into the future. Spearheaded by the creative team at the Phoenix-based ad agency Heart & Soul Marketing, this rebranding effort embodies the essence of Arizona through a thoughtfully crafted visual representation.
Arizona is more than just a place; it is an amalgamation of diverse landscapes, cultures, and experiences. The challenge was to encapsulate this multifaceted identity into a single emblem. To achieve this, the team engaged with Arizonans from all walks of life, gathering insights into what makes the state unique. They explored the colors, textures, and symbols that resonate with residents, resulting in a holistic design that truly reflects the state’s spirit.
Hannah Heisler, an associate creative director at Heart and Soul, led this ambitious project. Her recent accolade as Young Ad Person of the Year by the Arizona Chapter of the American Advertising Federation highlights her exceptional talent. Joining her were Matt Fisher, a seasoned creative in the valley, and Kevin Kuiu, a designer whose Hopi heritage adds a deep cultural layer to the project.
The new logo is a stunning testament to Arizona’s past and future. At its core is a radiant sun, symbolizing the state’s vibrant and enduring energy. The design utilizes a mandala pattern, a timeless art form that represents the cyclical nature of life and the interconnectedness of all things. This circular motif allows the design to honor Arizona’s history while looking forward to its future.
The logo intricately weaves together various elements from across the state:
The color palette, aptly named “Vivid Terrain,” incorporates:
For the team at Heart and Soul, this rebranding project has been a labor of love. The goal is for every Arizonan to see a piece of themselves in the new design, celebrating their stories and the state’s collective future.
As Arizona enters this new era, the updated logo is a beacon of pride and progress, inviting all to embrace the bright future.
advertisement
Arizona is a hiker’s paradise, whether you’re a seasoned adventurer or a casual weekend explorer, the state has a trail for every style, season, and skill level. Here are some of the best places to hike in Arizona. advertisement 1. Cathedral Rock – Sedona Difficulty: Moderate to strenuous Why It’s Amazing: This iconic red-rock formation offers one of Sedona’s most breathtaking climbs. The trail is steep, hands-on, and rewarding with unforgettable panoramic views. 2. Camelback Mountain – Phoenix Difficulty: Strenuous Why It’s Amazing: One of the most famous urban hikes in the country, Camelback delivers challenging scrambles, busy energy, and
When most people picture Arizona, they imagine cactus-filled deserts and blazing summer heat. But head north or climb in elevation, and a completely different side of the state appears: powdery snow, pine forests, cozy cabins, and ski runs with sweeping mountain views. Arizona’s snowy adventures offer a surprising winter escape for travelers who want chill instead of sizzle. advertisement Where to Find Snow in Arizona Snow in Arizona is all about elevation. The higher the climb, the better the chance of a winter wonderland. Northern and eastern Arizona are the prime regions for cold-weather fun, with pine-covered plateaus and mountain
Arizona, with its impressive diversity, surprises newcomers and constantly defies stereotypes. While many people picture endless deserts, triple-digit temperatures, and sunburn as far as the eye can see, the reality is far more varied. Here are the top 10 misconceptions about Arizona, and the truth behind them. advertisement 1. Arizona Is Just a Hot, Dry Desert Most people imagine the entire state melting under 115°F heat. And while parts of Arizona (like Phoenix and Yuma) are famously sizzling, the state also has snow-covered mountains, forests, alpine lakes, and ski resorts. Flagstaff, for example, sits at around 7,000 feet in altitude
A towering wall of dust can roll across central Arizona on a monsoon evening, swallowing skylines, grounding flights, and cutting visibility to near zero across parts of the Phoenix metro. Spectacular? Absolutely. Routine? In the Southwest, yes. These dramatic dust storms—called haboobs—are a hallmark of Arizona’s summer monsoon. Here is what they are, how they form, and how to stay safe when one arrives. advertisement What Is a Haboob? A haboob is a fast-moving dust storm generated by thunderstorm outflow winds. As a storm cell collapses or surges forward, dense, cool air rushes toward the ground and spreads outward like
