advertisement
23 August 2024
Arizona Office of Tourism has introduced a brand-new logo and identity today, reflecting the state’s rich heritage and dynamic spirit in an optimistic leap into the future. Spearheaded by the creative team at the Phoenix-based ad agency Heart & Soul Marketing, this rebranding effort embodies the essence of Arizona through a thoughtfully crafted visual representation.
Arizona is more than just a place; it is an amalgamation of diverse landscapes, cultures, and experiences. The challenge was to encapsulate this multifaceted identity into a single emblem. To achieve this, the team engaged with Arizonans from all walks of life, gathering insights into what makes the state unique. They explored the colors, textures, and symbols that resonate with residents, resulting in a holistic design that truly reflects the state’s spirit.
Hannah Heisler, an associate creative director at Heart and Soul, led this ambitious project. Her recent accolade as Young Ad Person of the Year by the Arizona Chapter of the American Advertising Federation highlights her exceptional talent. Joining her were Matt Fisher, a seasoned creative in the valley, and Kevin Kuiu, a designer whose Hopi heritage adds a deep cultural layer to the project.
The new logo is a stunning testament to Arizona’s past and future. At its core is a radiant sun, symbolizing the state’s vibrant and enduring energy. The design utilizes a mandala pattern, a timeless art form that represents the cyclical nature of life and the interconnectedness of all things. This circular motif allows the design to honor Arizona’s history while looking forward to its future.
The logo intricately weaves together various elements from across the state:
The color palette, aptly named “Vivid Terrain,” incorporates:
For the team at Heart and Soul, this rebranding project has been a labor of love. The goal is for every Arizonan to see a piece of themselves in the new design, celebrating their stories and the state’s collective future.
As Arizona enters this new era, the updated logo is a beacon of pride and progress, inviting all to embrace the bright future.
advertisement
Spirit of Arizona Tours (SOA) offers a unique experience that blends history, mystery, and culture in one journey. Locally owned and operated, SOA takes pride in sharing Phoenix’s hidden gems—those lesser-known places that often slip under the radar of mainstream tours. advertisement Founded in September 2019 by Arizona native Jarrod Riddle, SOA was born from his desire to share Phoenix’s untold stories. As well as overlooked sites with locals and visitors alike. From true crime tales and ghost stories to the art of murals and the soul of the city’s tacos, Riddle’s tours provide a fresh perspective on the city’s
Phoenix is a city rich in history, culture, and heritage, with roots extending back to the first century AD. As Phoenix continues to grow into the 21st century, it faces the challenge of balancing urban expansion with the preservation of its diverse historic and archaeological resources. The PreserveHistoricPHX 2025 plan is the city’s roadmap to achieve this balance. They will be building on the success of the 2015 preservation plan and setting ambitious goals for the next decade. advertisement Why Historic Preservation Matters Phoenix is not just a modern metropolis; it is a city with deep ties to its past.
In a state known for its intense summer heat, it’s helpful to understand how to stay comfortable in hot temperatures while living or visiting Arizona. However, when referring to ‘being comfortable,’ there tends to be a spectrum of what people consider comfortable. People who have spent their whole lives in Arizona have an excellent tolerance for heat but typically get cold easily, and vice versa for those who grew up in much colder states. This spectrum is defined as thermal comfort. advertisement According to ASHRAE (the American Society of Heating, Refrigerating, and Air-Conditioning Engineers), thermal comfort is defined in their
In a city where the culinary scene is growing rapidly, one restaurant stands out for its authentic, innovative, and flavorful take on Thai cuisine — and it’s earned national recognition. Lom Wong, a Thai restaurant in Phoenix’s Roosevelt Row, has become a popular hotspot for locals and food critics alike. Chef Yotaka “Sunny” Martin, co-owner of Lom Wong, has made it to the finalist round for the prestigious 2025 James Beard Awards, among the highest honors in the culinary world. advertisement The Vision Behind Lom Wong Opened in 2022, Lom Wong is more than just a place to grab a
