advertisement
23 August 2024
Arizona Office of Tourism has introduced a brand-new logo and identity today, reflecting the state’s rich heritage and dynamic spirit in an optimistic leap into the future. Spearheaded by the creative team at the Phoenix-based ad agency Heart & Soul Marketing, this rebranding effort embodies the essence of Arizona through a thoughtfully crafted visual representation.
Arizona is more than just a place; it is an amalgamation of diverse landscapes, cultures, and experiences. The challenge was to encapsulate this multifaceted identity into a single emblem. To achieve this, the team engaged with Arizonans from all walks of life, gathering insights into what makes the state unique. They explored the colors, textures, and symbols that resonate with residents, resulting in a holistic design that truly reflects the state’s spirit.
Hannah Heisler, an associate creative director at Heart and Soul, led this ambitious project. Her recent accolade as Young Ad Person of the Year by the Arizona Chapter of the American Advertising Federation highlights her exceptional talent. Joining her were Matt Fisher, a seasoned creative in the valley, and Kevin Kuiu, a designer whose Hopi heritage adds a deep cultural layer to the project.
The new logo is a stunning testament to Arizona’s past and future. At its core is a radiant sun, symbolizing the state’s vibrant and enduring energy. The design utilizes a mandala pattern, a timeless art form that represents the cyclical nature of life and the interconnectedness of all things. This circular motif allows the design to honor Arizona’s history while looking forward to its future.
The logo intricately weaves together various elements from across the state:
The color palette, aptly named “Vivid Terrain,” incorporates:
For the team at Heart and Soul, this rebranding project has been a labor of love. The goal is for every Arizonan to see a piece of themselves in the new design, celebrating their stories and the state’s collective future.
As Arizona enters this new era, the updated logo is a beacon of pride and progress, inviting all to embrace the bright future.
advertisement
Research indicates that the likelihood of being diagnosed with dementia can be influenced by where individuals live. Insights from Researchers Dr. Julie Bynum, the lead researcher from the University of Michigan, stated that “the percentage of individuals over 65 diagnosed in Arizona is low compared to the national average.” She has dedicated years to examining the prevalence of Alzheimer’s disease and other forms of dementia across the United States. Bynum further noted that “regardless of demographic factors such as race or age, where one lives plays a crucial role in their likelihood of receiving a diagnosis.” advertisement Contrasts in Diagnosis
The historic Highline Trail in the picturesque White Mountains of Arizona is undergoing colossal rehabilitation, potentially transforming Payson into a prominent bikepacking destination. This revitalization project aims to enhance accessibility and promote outdoor recreation while preserving the area’s natural beauty. The Trail’s History The Highline Trail has a rich history dating to its establishment in 1870. Initially utilized for travel between homesteads and livestock movement, it has witnessed significant changes. Today, it spans approximately 55 miles of non-motorized singletrack. However, many sections have fallen into disrepair due to erosion and neglect. In 2021, plans to rehabilitate and reroute parts of
Pacheta Falls, hidden in the beautiful White Mountains of Northeastern Arizona, is a hidden gem for adventurous souls seeking the beauty of nature away from the usual tourist crowds. Unlike the more popular waterfalls in the region, such as Havasu Falls or Cibecue Falls, Pacheta Falls is much harder to get to and thus has a more untouched beauty. advertisement Location and Access Pacheta Falls is located on the White Mountain Apache Tribal land and is known for its stunning landscape and serene environment. However, accessing this remote waterfall is no simple task. The journey begins with a drive that
Arizona Wildlife Experts Advise Against Using Real Pumpkins as Decor As Halloween approaches, Arizona wildlife officials urge residents to reconsider their outdoor decorations. They warn that festive pumpkins and gourds could attract more than just admiring neighbors. The Arizona Game and Fish Department (AZGFD) reminds the public that Halloween pumpkins and fall decorations can lure wildlife into residential areas. This can potentially create dangerous situations for humans and animals. AZGFD Public Information Officer stated, “They don’t want to be the Grinch that stole Halloween, but they want to avoid nightmare scenarios.” Recent wildlife sightings, including a bear spotted in the
